Well nobody can deny the fact social media has brought into our lives whether it's for personal use or business use. Now the question arises is will it continue to perform the way it is for businesses and brands?
The Era of Big Spenders on Digital Advertising
It is clear that who has big budgets to advertise their products online claims to have higher chance of success online. Social media advertising world has evolved big time as compared to last 5 years when it comes to the PPC (Pay per click). So, if you are willing to spend a good amount of marketing budget on Social media platforms, only then you can expect good results in the coming phases of Advertising evolution.
The New TV?
Just like the TV advertising was took over by the big whales and big brands, just like that we will witness a shift of big brands to completely switch over to Social Media Advertising making it hard for the common man to advertise on Instagram, Facebook, Google etc. As the big money comes on these platforms, so will the cost of reach. But as we say better late than never, try building your online audience on these platforms to stay alive online.
Consistent Quality Content Producers will Win!
People who are willing to invest their time and money in producing quality social media campaigns and social media content will surely win no matter, period. As the online watchers are increasing ten folds each day, so is the need for quality content. Produce Consistent Quality Content if you wanna win big time in the coming era of Social Media Marketing.